So, you’ve decided to invest in some personal or business branding photography. But you might be wondering, “Do I really need headshots?” Especially if you don’t love being in front of the camera! However, the human connection is a big part of what branding photography is all about. For this reason, I recommend that we get at least a few images of you and/or your employees. If you’re worried about an experience reminiscent of getting your high school yearbook photos though, with closeup headshots against a bland studio background, don’t be! I like to think outside the box with my photography, and we can get creative headshots that look great and are actually a lot of fun to capture!
Why Headshots for Branding Photography?
If you’re shy in front of the camera, it’s easy to come up with all kinds of reasons not to include headshots in your branding session. But headshots have become an intrinsic part of marketing photos–and for good reason. Clients like to deal with real people, not just storefronts or logos. Letting them see the face behind the business generates trust and makes people more likely to engage with your brand. And, whether you’re a real estate agent, a small business owner, or a mommy blogger, YOU are what makes your brand tick.
Ideas for Creative Headshots
Outdoor – Outdoor headshots can feel artistic and relaxed. But that doesn’t mean you have to be in a creative industry to shoot outdoors! Outdoor headshots are great for a relaxed and casual vibe that can help people relate to you, no matter what business you’re in.
Lifestyle – Lifestyle headshots are super personable. They let people get a peek behind the scenes, generating trust and a feeling of familiarity. These can also be very conducive to story-type headshots. In these, rather than looking posed, we show you going about an aspect of your daily or business life.
Location – These have the added benefit of showing off your workspace, which is especially important for clients who will be visiting you at your store or business. On location headshots are also a great opportunity to show yourself or your employees in action, displaying your expertise.
Studio – Yes, we can absolutely get creative headshots in the studio too! I have all kinds of props and setups we can use to style your session. And because studio headshots are more traditional, they can give off an impression of reliability and professionalism.
What Can I Expect at My Branding Photography Session?
Depending on the package you choose, we can get your headshots at my Houston, Texas photo studio, on location at your home or business, outdoors, or even at multiple locations in the Houston metroplex. Regardless of where you choose to get your pictures taken, you can expect a professional, personal, and fun experience! I am all about moments and memories–and I believe that applies to marketing photography as well. As your brand photographer, I want to make sure you feel confident and relaxed throughout your session, and that you’re absolutely thrilled with your finished images!
Before your session, we’ll have a planning appointment where we can discuss all the details. From outfit ideas to the overall message you want to send to clients, we’ll plan the perfect session to meet your goals!
