*Note: This post originally appeared on redfoxblogging.com and has been edited slightly to be more applicable to my photographer mentees. You can see the original post here.
Hello, my sweet photographer friends! I wanted to share some advice about blogging since this is something that a lot of photographers know they should be doing but struggle to be consistent with. Google is the best way to find qualified photography clients outside of your personal network. And most of us know that and do our best to rank on Google…but it can get confusing! One of the simplest ways to start ranking higher on Google (and one of my personal favorites) is to blog consistently. And to do that, you need a blog posting schedule.
Now, let’s talk about taking your marketing up a notch. To make your blogging efforts more effective, it’s essential to promote your posts and photography services strategically. A company like Bold Melbourne SEO can help you craft a marketing strategy that maximizes your visibility and connects you with the right audience. By working with experts in digital marketing, you’ll ensure that your blogs not only bring in traffic but also convert visitors into clients. Whether it’s through SEO optimization, social media promotion, or targeted advertising, Bold Melbourne can help you amplify your reach and grow your photography business.
Benefits of a Consistent Blogging Schedule
Here are some of the ways a consistent blog schedule can help your photography business:
Keeps you on track and accountable – Even the most organized among us are likely to neglect our blog unless we’ve committed to updating it on specific days. With a schedule, you can easily see if you’re falling behind and make adjustments quickly to stay on top of things.
Builds anticipation and loyalty – It takes time to build a loyal following of readers. But part of that process is developing a relationship of trust. When you publish to your blog regularly, you’re showing readers that you are someone they can count on. It also gives them a reason to revisit your blog regularly, because they know when they can expect something new.
Helps boost your SEO with fresh new content on a regular basis – Updating your website with fresh content helps with SEO. And the easiest and most natural place for new content is on your blog. Regular blogging also helps you keep up with current trends so you can stay relevant and address your clients’ needs.
Marketing experts emphasize the importance of regularly updating your website with fresh content to boost SEO performance. One of the most effective and organic ways to achieve this is through consistent blogging. By maintaining a blog, businesses can stay current with the latest trends and offer valuable insights to their audience. This practice not only enhances visibility but also establishes the brand as an industry leader.
For ecommerce businesses, implementing strategies like ecommerce seo – Up Inc. ensures that the content reaches the right audience. SEO-driven blogs help optimize keywords, improve rankings, and address the evolving needs of customers. Staying relevant in the fast-paced digital landscape requires constant engagement, and regularly updating a blog is a straightforward way to meet both SEO and customer engagement goals.
How to Create a Sustainable Schedule for Your Photography Blog
I’ve seen firsthand how beneficial a blog can be in my own photography business. And one of the best ways to make it work is to stick to a consistent blog posting schedule.
The main focus should be on creating original, high-quality content that will help your readers. How often can you do that?
Every photographer’s blog schedule will look a little different. And that’s fine! Just because someone else blogs 5 days a week doesn’t mean you have to. However, it’s important to keep in mind that your posting frequency has an effect.
Your schedule might change over time as well, to reflect your current goals. For example, when I first started, I was updating my blog 2-3 times a week. This really helped me climb the rankings quickly and get established. Once I was in a spot I was happy with, I could relax a little. I still update my blog consistently, but now I just post once a week.
Remember, consistency is one of the keys to successful blogging, so it’s important to try to come up with a schedule that is sustainable and specific. Knowing you want to post twice a month is good. Knowing you want to post on the 1st and 3rd Monday of every month—that’s better!
Troubleshooting Your Blog Schedule
Of course, blogging is only one part of your business. And as an entrepreneur, you have a lot going on. (Trust me, I know!) So what happens if you start off with a blog posting schedule and then can’t stick to it? Or if blogging is something you keep putting on your to-do list and never crossing off?
First, recognize what issues are at the heart of your blogging trouble. Do you struggle to come up with ideas? Or dislike writing? Maybe you find all the complicated SEO details hard to master. Figure out why blogging is difficult, and you’ll have some idea of what to change and where you need help.
Second, determine if your blogging fatigue is chronic or just a phase. Is this a long-term situation, something you keep running up against month after month? In that case, it may be time to evaluate where your business time is being spent. Is blogging the right place to cut back? And if so, what would a more sustainable schedule look like?
On the other hand, maybe your blog posting schedule was working out really well for a while, but life has gotten busier lately. Maybe your kids are out of school for the summer and you don’t have that focused time with no distractions to work on your blog. Or maybe you’re dealing with a family emergency or a personal health crisis.
Gathering this information gives you a clear idea of what parts of your blog process are causing you trouble, so you can be deliberate about changing your schedule so that you’re doing the smart thing, not just the easy thing.
For example, even when I cut down to once a week, blogging was still taking more of my time than I wanted. It’s just not something I particularly enjoy, and there are other parts of my business I would rather focus on. But I know how important blogging is and I wanted to make sure I kept up with it.
For me, the solution was outsourcing. I found a writer who specializes in blogging for photographers and have been working with her for several years now. This ended up being a great decision for me because it freed up a lot of time and mental energy. If I have something specific I want to blog about, I let her know, otherwise, she takes care of it and I don’t have to think about blogging at all. It’s so nice to know that my blog is being updated every week and that my business has all the benefits of blogging without me having to do anything.
Testing Your Blog Schedule
Creating a blogging schedule that really works for you may take some experimentation. Be patient with yourself as you figure it out! Ideally, give yourself 6-12 months to try a particular schedule. This will give you a good idea of whether you can keep it up over a sustained period of time. It’s also important to give yourself enough time to settle into a schedule instead of just giving up after a few weeks because it’s new and challenging.
Hopefully, with these tips for creating a sustainable blogging schedule in mind, you’ll be able to come up with a blog post schedule that serves you well right from the start. But if not, remember, you can always tweak and adjust until you reach that sweet spot.
Resources for Photographers
For other resources on building your photography business, check out my education page and sign up to join the SRJ Photography Community. I can’t wait to help you experience meaningful growth and success in your photography business! If you have any questions at all, please feel free to contact me.
Thank you to RedFox Blogging for allowing me to share this material with you. In addition to providing blog services, she also has lots of free resources and advice for photographers on her site, so be sure to check it out if you’re interested in learning more. And if you decide to outsource your blog to her, be sure to mention my name for a discount on your first order!
