One question I see a lot in my photographers’ application to my group mentoring program is, “Where do I find clients?”
While photography comes easy to most of us, marketing a photography business can feel hard. But marketing doesn’t have to become the not-fun part of your business. There are ways to find photography clients that are simple and can even be enjoyable. The trick is finding what works for you. Here are some of my favorite ways to attract my dream photography clients.
My Favorite Ways to Find Photography Clients
Don’t think of Pinterest as a social media platform. It’s a search engine. Which makes it a great tool to find clients! Post regularly to help your dream clients find you.
Social Media
There are tools that can automatically publish a single post across several platforms, so when you create a Facebook post it will also publish to your Instagram account (or whatever social media platform you’re on.) Social media can be a good way to stay top-of-mind for people, and using the same post across all your accounts puts you in front of more people and frees up your time.
Blog
This is the best way to grow your business for free. Post to your blog 1-2 times a week, and be sure to incorporate your keywords and use current SEO best practices. If you don’t like writing, you can outsource this (which is what I do now for most of my blogging)!
An email marketing system can help you keep in touch with past and potential clients by delivering news and helpful tips straight to their inbox. Create a weekly email or monthly newsletter to stay connected.
Reach Out
People love the personal touch, especially in an age where everything is automated. If you love to chat, pick up the phone and call a few friends or past clients to see if they’d like a date as you book your calendar for the rest of the year.
Grow Your Photography Business
Remember, you don’t have to do all of these at once. Pick the one that feels most doable to you, and then commit to it. Do it consistently, until it becomes a natural part of your daily workflow, before you add anything else. If you need more help and ideas, be sure to check out my photography mentoring program or sign up for weekly tips. You can do this, and I’m always here to help!