Depending on the type of business you’re in, a product photo shoot may be the perfect fit to help you draw clients and show off what you have to offer. It’s important to give your business photography the personal touch with images of you and your employees. But it’s also important to showcase what you’re selling. However, if product photography makes you think of plain images on a white background–think again! There are so many ways to capture your product and display it to the best advantage.
Lifestyle Product Photography
This kind of product photo shoot shows your product in action. Lifestyle photography can be a great way to engage customers. Lifestyle brand photography displays your product in the context of real life, showing potential buyers how your product can be useful or enjoyable for them personally. These types of shoots can be created in the studio, but often a home or outdoor location makes the perfect venue.
Process Photography
Do you manufacture your own items or deal in handcrafted products? Process photography can show people what makes your products a cut above the rest. This type of product photo shoot shows the process of making your items–be it jewelry, soap, furniture, or anything else. In an era of mass production, displaying the care with which each of your items is created makes them special. Doing so can make customers feel that their purchase is more than just an exchange of money and goods. It’s about supporting a craft and investing in quality.
Promo Pictures
Great for social media marketing and branding, these images involve photos (of your product, location, employees, etc.) combined with some type of inscription (like your business logo or slogan.) A promotional product photo shoot may be just the thing if you’re getting started and want to promote both your product and company. It can also be a great option if you’re already established and want to introduce a new product or generate more buzz for your business.
These are just a few of the options available to you with a product photo shoot. What you choose to focus on has a lot to do with your goals, the message you want to send, and how you’ll be displaying your pictures. No matter what you choose to go with, we’ll stage your products so they look their absolute best! We can also capture details, give buyers an idea of scale, or show off your packaging. I have tons of props at the studio we can use to create engaging images. If we’re shooting on location, we can figure out different ways to incorporate lifestyle or brand elements into your photos.
Book Your Product Photo Shoot with Shannon Reece Jones
I’m delighted to offer branding photography of all kinds to business owners. From lifestyle and styled shoots to product pictures, I’m here to help! Everything will be customized to your business and formatted for your specific needs or media outlets. We’ll chat more about the perfect session at your design appointment, but if you’re ready to book or have questions along the way, feel free to get in touch!
