Why You Should Invest in Brand Photography

As a Houston photographer, I love helping fellow business owners with their marketing through beautiful brand photography. Like so much else about running a business though, a branding photoshoot is an investment. And with so many stock images on the web, plus a camera right there in your phone, you may have questioned if it’s really worth it. Can’t you just do it yourself?

You could…but…

Trust me, having high-quality, professional images makes a world of difference! Here are three reasons why:

Makes Your Brand Easy to Recognize

A good brand has a strong visual aspect. Using consistent colors, fonts, and styles helps people recognize your brand quickly. It also creates a feeling of trust and reliability.

If you’re using stock images from the internet, chances are it’s going to be difficult to find pictures that reflect your company’s value and mission, while at the same time falling in line with your brand’s aesthetics. And even if you do, who knows how many other people are using the exact same picture?

When you invest in brand photography, you have full control and can make your images exactly what you want them to be. Plus, you have the assurance that they are completely original and unique.

Increases Brand Engagement

They say a picture is worth a thousand words. And this is definitely evident in brand photography.

Social media posts with images are more likely to be noticed and liked or commented on. A website with pictures is more interesting and encourages people to stay and explore. Even articles and blog posts are more likely to be read all the way through if they come with photos.

Why?

Because quality images increase the level of attachment customers feel towards a particular brand. Customized brand photos show that you are a real person and that you genuinely care about your clients and the products and services you offer them. This provides instant connection for clients and allows them to relate to you and your brand—and want to be part of it.

Simplifies Life

Here’s one of the biggest reasons why you should invest in brand photography: It makes life so much easier!

I’m a professional photographer, never happier than when I’m behind a camera. But, as you all know, life gets crazy—especially when you’re running a business! Although I primarily use my own photos to create my brand image, I also make it a regular practice to hire or trade services with a fellow photographer for things like headshots. That way, I always have up-to-date images for my website and social media channels. It’s such an important part of creating a relationship of trust with my clients, and it’s so much easier to have someone else do it for me than to try to do it all myself.

Even a single brand photography session can provide you with a file of ready-to-use social media images, pictures for your website or other advertising outlets, a great headshot, and maybe even some product photos. Letting the professionals handle it pays off, not just in brand engagement, but in helping you be a happier business owner.

Book Your Brand Photography Session with Shannon Reece Jones 

I’m delighted to offer brand photography of all kinds to Houston business owners. From lifestyle and styled shoots to product pictures, I’m here to help! Everything will be customized to your business and formatted for your specific needs or media outlets. We’ll chat more about the perfect session at your design appointment, but if you’re ready to book or have questions along the way, just get in touch!