Hey there, photographers! A few months ago I posted about a common question I see in the application to my group mentoring program for photographers. “Where do I find clients?” I offered several suggestions (you can check them out here) but today I wanted to take a deeper dive into just one tool for finding clients: A photography blog!
Blogging is one of my favorite ways to attract my dream photography clients. It was one of the first methods I started using when I was trying to grow my business, and it’s one that I have used consistently ever since. It’s a rewarding way to help my clients and get noticed at the same time. (In fact, I was recently featured on FeedSpot’s list of best Texas photography blogs, which was so fun!)
Here’s how you can leverage this simple, effective, and free strategy to grow your own photography business.
How to Create a Photography Blog that Attracts Clients
Blog Often
When I was first starting out, I made sure to blog 2-3 times a week to build momentum more quickly. Now I usually post weekly (sometimes twice a week if I have something extra to share). Search engines like it when you update your content regularly, and a blog is a great way to do this.
Incorporate Your Keywords
As you blog, make sure you use your keywords! Once you’ve optimized your website for your top keywords, a blog is the perfect way to reinforce those primary keywords and add secondary keywords for related topics, so that clients are more likely to come across your site in their time online.
Use Current SEO Best Practices
Keep up-to-date on current best practices to make sure your blog gets found by search engines. SEO can feel scary at first, but it’s really not once you know the basics. There are so many classes and resources available, so if SEO isn’t your strong point, start learning and apply those lessons as you go.
Blog for Your Ideal Client
Remember, always keep your ideal client in mind as you blog! Search engines can help people find you, but ultimately it’s your readers, followers, and clients that will determine whether your blog is somewhere they want to spent time. So make sure your content is truly helpful for the people you want to connect with.
And Here’s a Little Secret…
If you don’t like writing, or if all of that SEO and content creation feels like too much, you can outsource your photography blog! In fact, that’s what I’ve done for most of my blogging for several years now. I’m a big believer in the importance of having a blog, but I would rather focus on other areas of my business. With outsourcing, I can have the best of both worlds. Here’s who I use.
More Ways to Grow Your Photography Business
If you need more help and ideas for growing your photography business, be sure to check out my photography mentoring program or sign up for weekly tips. You can do this, and I’m always here to help!